The future of leadership is human

We’re a cradle for transformation, a sanctuary for inner work, a lab for human leadership. We dare you to be more than just a role in a company, but a beacon in a community.

What the contemporary business climate calls for is a new paradigm of leadership—one that cultivates a sanctuary of safety and humanity, where individuals are free to be their authentic selves and nimbly adapt to the kaleidoscope of evolving scenarios.

At Brave Souls, our journeys are designed to be the transition points that forge this new breed of leaders and teams. We focus not merely on transactional skills but on the transformative art of human leadership and conscious team evolution. The objective is straightforward yet profound: to equip you to turn your organization’s transformative moments into catalysts for a more agile, compassionate, and resilient future.

We have spent our lives in the human potential frontier. With a multidimensional approach, our coaching sessions dig deep into the layers of your life—work, family, community, and even your aspirations.

We offer more than weekly or monthly pep talks; our practical coaching relationships evolve into immersive dialogues that dissect the complexities of work-life balance. Whether it’s a spur-of-the-moment brainstorming session or an intense multi-hour workshop, we’re ever-present.

Our team

Brave Souls is Ad and Mirjam Boon. We have worked in the human potential space our entire lives — it is what we have always done. We work with clients worldwide: online, on location, or in a combination of the two.

Ad Boon

Founder & Executive Coach

“Designing and guiding transformational programs on personal, team, and organisational levels is the core of my work in the last 30 years.”

Mirjam Boon

Founder & Executive Coach

“I believe it is when you connect to your inner knowing, connect to your purpose in this life, and follow your messages, that you can live a life full of meaning, joy and health.”

Mirjam Boon

Founder & Executive Coach

“I believe it is when you connect to your inner knowing, connect to your purpose in this life, and follow your messages, that you can live a life full of meaning, joy and health.”

Testimonials

  • Throughout my professional life, I worked with a few coaches addressing specific development areas at the time. This is the first time I work with a coaching team with whom I was able to connect on many dimensions and who was able to combine different aspects of “who we are” and “why we are who we are,“ ignite my interest in the understanding cause while helping me develop the ability to deal and find a way out. Brave Souls' team of coaches focuses on you! You as an individual with all strengths and areas to develop help you to become a better person, a better professional, and a great leader.

    Boris Zjacic - SVP, Chief Operating Officer Diaverum Group

  • The Brave Souls Coaches are brilliant and immediately gained full acceptance and appreciation of my team. They are intellectual, humble, and approachable, and they can connect and gain the trust of the senior leaders they coach. Brave Souls believes that we grow through honest mirroring and deep systemic learning, through making the unconscious conscious. Brave Souls' coaching model is about helping leaders unlock the best way for them to lead. Brave Souls executive coaches are great enablers to this journey, and I strongly recommend their services.

    Dimitris Moulavasilis - President & CEO at Diaverum

  • Brave Souls has been encompassing my leadership journey for the last couple of months as an executive coaching team of professionals. If you or your team members need coaching it would be probably very hard to find a better partner to embark on this journey with. I truly value Brave Souls' professionalism, openness, and helping hand.

    Zoltan Szepesi - Chief Transformation Officer at Diaverum

  • I worked with the Brave Souls team for almost two years. One of Brave Souls' coaches' strengths that impressed- and helped me big time is their ability to coach people. Often the challenges people face are from multiple backgrounds and come together at the same time. Making it difficult, hence complex for overseeing. By working with Brave Souls on some of my challenges; they can quickly make complex topics simple by filtering them and approaching them out of my perspective. For me, it resulted in the fact that I could move forward easier and more effectively.

    Jos Visee - Extended Supply Chain Management

  • The Brave Souls team is a very experienced and capable team of executive coaches. They combine an excellent view of people and organizational development with an open and straightforward approach. This makes them a strong and trusted HR business partner.

    Otto te Walvaart - Vice President & Global Transformation Program Leader Royal Philips

  • I had the pleasure of working with Brave Souls over the course of an employee engagement assignment at NXP. The whole team has a razor-sharp intellect coupled with a relentless drive for execution - this makes them some of those rare professionals who can see great ideas through to fruition. The Brave Souls team is disarmingly frank, both to praise and to let you know when things have slipped up. So you always know exactly where you stand, which is great because that is exactly what you need to maintain and what you need to get better at. Working with Brave Souls was truly a joy.

    Ashok Gopal - Head of People Development at Mashreq Bank

  • I recommend the team of Executive Coaches at Brave Souls for their remarkable competencies in coaching and leadership training. They are professional and truly inspiring.

    Fernando Macário - Chief Medical Officer at Diaverum

  • In 2021 we started a successful partnership with Brave Souls, a coaching company with experienced executive coaches who work with a “Be Human First” coaching Model. For leaders to have a dramatic impact on their organization, they first need to understand themselves. To understand themselves as leaders, they first need to understand themselves, as humans. This takes work, hard work, and courage. The Brave Souls Executive Coaching Team gets us to understand the why of our leadership first. They understand that these insights are only valuable if they can be translated into meaningful opportunities for reflection and action. And that’s how we partner with them.

    Jonathan Ross - CEO & Founder Of Groq